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Explore sustainable fashion with our innovative all-in-one recommerce plug-in

Less pioneers recommerce, unlocking the circular economy with an all-in-one rental solution for online fashion brands and retailers

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How it works

Fast and Efficient B2B Recommerce Plug-in

As the first company, we're offering an easy way for you as a brand to rent out new items multiple times and subsequently resell the worn items directly on your existing website, creating two sustainable revenue streams. Less plug-in is seamlessly integrated into your product site, aligning with your tone of voice, design, and brand DNA.We handle the return, inspection and cleaning of your products, ensuring sustainability every step of the way.

With our solution, customers can rent new items or purchase pre-loved ones directly from your brand.

Sounds like something for you? Book a demo today and let’s make your business even greener!
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ai optimization

AI algorithm for smart data-based price optimization

Less utilizes an AI algorithm to provide a comprehensive solution for price optimization and CO2 tracking for rental items. By analyzing data on rental rates and customer demand, the AI algorithm will identify optimal pricing strategies while tracking energy usage and emissions for accurate CO2 footprint tracking.

Attractive pricing model

Transactional fee: Charged as a percentage of each transaction
Fixed fee for reverse logistics: Covers costs of cleaning and delivery of returned items.
SaaS licence: We offer a range of subscription models from freemium to enterprise, ensuring flexibility and easy access for brands to unlock the circular economy.

Unlock new revenue streams and boost profitability

Maximize your e-commerce, revenue and environmental impact. Offer customers the convenience of renting directly from your website. Works for all e-commerce platforms - Book a demo today!
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Solution Features
Solution Features

All-in-One Seamless Integration

Integrate our rental script seamlessly on your website for instant product rentals
Solution Features

Customization, Data, and Access

Customize plugin to match your website's design and branding. Access to invaluable data insights and monitor your rentals directly from your dashboard.
Solution Features

Advanced Automation

Streamline the rental process with our easy-to-use service for payments, inspection, cleaning and return.
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What is the impact?
Future proof your brand

Reach sustainability goals


expected CO2 emissions per item.

Promote and praxis circular economy and sustainability. Close the loop: resell or recycle rented items to minimize environmental impact
Future proof your brand

Attract new customers


of customers interact for the first time through rentals.

Expand customer base by introducing rentals
Future proof your brand

Increase revenue


of profit increase on turnover per rental.

Unlock two sustainable revenue streams by introducing rentals and then resale

Get in touch

Discover the power of circular collaboration! We would love to hear from you, so don't hold back! Contact us for more information.
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The team

Introducing the Less team - a dynamic fusion of technology, e-commerce, community, sustainability, and sales experts, boasting over 20 years of collective experience.

Our innovative approach is poised to revolutionize the fashion and lifestyle industry. Join us on our journey to become the leading 2.0 circular B2B solution for this industry!

Drita Memisi

Founder & Ceo

Lau Bjørn Jensen


Emma Lang

Partner & CMO
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