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Less Fashion launches circular-as-a-service solution to enable easier clothing rental

The new Danish fashion-tech company meets the rising demand for rentable pieces with a plug-in solution for e-commerce platforms.

In a significant move towards sustainability, tech startup Less Fashion, founded by entrepreneur Drita Memisi (pictured) in 2022, has developed a plug-in solution that integrates a rental module into e-commerce webshops. This new tech tool will enable fashion brands to join the circular fashion movement, allowing consumers to both buy and rent clothing items.

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